Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/15440
Title: Assessing the Impact of UPI on Digital Payment Adoption in India
Authors: Shambhavi, Shubhra
Nusrathunnisa
Keywords: Unified Payment Interface (UPI)
National Payments Corporation of India (NPCI)
Digital Payment
India
Issue Date: 2023
Publisher: Alliance School of Business, Alliance University
Series/Report no.: 2021MMBA07ASB183
Abstract: The world's financial transactions are now carried out very differently as a result of the rapid growth of technology. Traditional payment methods are being replaced by more practical and effective digital payment solutions. With the launch of the Unified Payment Interface (UPI), the digital payment landscape in India has undergone a seismic transformation. The National Payments Corporation of India (NPCI) has created a instant payment system known as UPI which allow customers to conduct quick and simple transactions using their cellphones. India has seen a tremendous increase in the use of digital payments, which is mostly due to factors including rising smartphone penetration, better internet access, and government measures supporting a cashless society. This digital payment revolution has been further accelerated by UPI, which provides a safe, usable, and interoperable platform for business dealings. Users of UPI can use quick response (QR) codes to conduct business with merchants and can link their bank accounts to a unique identifier to make peer-to-peer transfers, pay utility bills, make online purchases, and more. Its cutting-edge capabilities, like virtual payment addresses and the capacity to enable payments across various banks, have made it a well-liked option among consumers, companies, and governmental bodies The Indian financial ecosystem could undergo a revolution if UPI is widely used. By enabling even the unbanked population to engage in digital transactions, it not only improves ease and accessibility but also promotes financial inclusion. With a sharp increase in transaction volumes and value over time, UPI has achieved substantial user engagement. However, a thorough understanding of UPI's consequences for diverse stakeholders is necessary in order to evaluate its effect on the development of digital payments in India. It is essential to look at the variables that influence UPI acceptance, the difficulties users and businesses encounter, and the possible advantages and disadvantages of widespread UPI usage. Policymakers, financial institutions, and enterprises can make well-informed decisions to maximize the advantages of UPI and remove any obstacles to its implementation by completing a thorough assessment. This study's objective is to assess UPI's impact on the adoption of digital payments in India while illuminating its effectiveness, challenges, and potential. This study seeks to add to the body of knowledge by examining the factors affecting UPI adoption and its effects on the digital payment ecosystem. It also aims to provide guidance to stakeholders in the promotion of a cashless economy and improved financial inclusion in India.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/15440
Appears in Collections:Dissertations - Alliance School of Business

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