Consumer Behaviour and Attitudes toward Electric Vehicles

Abstract

The interest in electric vehicles (EVs) as a potential replacement for conventional petrol vehicles has intensified with the global movement towards more environmentally friendly modes of transportation. Nonetheless, despite their numerous advantages, EV adoption remains low when compared to petrol vehicles. This dissertation aims to research the numerous aspects that impact customer behaviour and attitudes towards EVs, as well as to discover successful marketing tactics for encouraging their adoption. A mixed-strategy methodology will be used for the study, integrating qualitative and quantitative data collection techniques such surveys, focus groups, and interviews. The research will look at environmental attitudes, product attributes, social norms, knowledge and awareness, price and incentives, obstacles to adoption, and the efficacy of social marketing initiatives in promoting EVs. The study's findings will help marketers and policymakers build successful strategies for boosting EV adoption by providing a deeper understanding of the complicated relationship that exists between consumer behaviour and EV adoption.