Effect of Topicality Advertisement on Consumer Behavior

Abstract

Advertisements are a type of commercial communication in which products, services, or ideas are promoted or sold. Advertising has progressed throughout time, from basic word-of-mouth efforts to complicated digital ads utilising several platforms. Advertising dates back to ancient civilizations such as the Egyptians, who utilised papyrus to create sales messages and wall posters. Printing presses enabled the widespread manufacturing of printed advertisements in the 15th century, which were used to market books, medicines, and other things. The growth of mass media, particularly newspapers and magazines, became important advertising platforms in the nineteenth century. The advertising agency was also born during this time period, as firms began to engage specialists to plan and manage their advertising campaigns. The twentieth century saw the golden era of advertising, as radio and television enabled the development of more engaging and aesthetically appealing advertisements. The 1950s and 1960s were renowned for classic advertisements such as the Marlboro Man and Coca-"the Cola's It's Real Thing." The emergence of the internet and digital technology in the late twentieth century altered advertising once again. When new technologies develop, advertising continues to adapt. Social media networks such as Facebook, Twitter, and Instagram have grown in popularity as advertising channels, allowing firms to precisely contact their target customers. As more individuals access the internet via their cell phones, mobile advertising has also become a huge factor.