Attitude Towards Shopping Among Gender – An Empirical Study

Abstract

Understanding the impact of gender’s attitude on shopping/purchase decision making has been increasing in popularity and intensity at present. Men and women due to their different upbringing and socialization along with various other social, biological and psychological factors illustrate different types of behavior at various situations. Being the decision making in personal life or profession life, whether it is about shopping or eating, both the genders are completely different at every state of decision making. In this paper an attempt is made to study the attitude towards shopping among the gender. To reach the goal of the study, a sample of 112 was selected from Delhi/NCR. A structured questionnaire was administered to study their attitude on various factors and data were analyzed using percentage analysis, chi square and ANOVA. The finding of the analysis indicated that there were indeed men tend to be utilitarian shoppers and impulsive shoppers. Female expressed their love for shopping and men are more brands loyal for cosmetics products. Unskilled, safety of payment and waiting are significant factors to act as a barrier for online shopping.