The Impact of Social Media Influencer Marketing on Consumer Perception And Purchase Intention for Smartphone

Abstract

In today's advanced age, smartphones have ended up an indivisible portion of our lives. Consumers depend on them for communication, entertainment, data get to, and indeed shopping. With such a competitive advertise, smartphone brands are always looking for imaginative ways to reach and impact potential buyers. Here's where social media influencer promoting comes in – a effective showcasing procedure that leverages the reach and believe of social media identities to advance items. This paper will investigate the affect of social media influencer advancing on customer acumen and purchase intentional for smartphones. We'll burrow into the creating affect of social media celebrities, how they shape buyer behavior, and the components that contribute to the viability of influencer displaying campaigns inside the smartphone industry.