A Study on Make In India Policy and Its Influence on Consumer’S Perception of Foreign Brand

Abstract

To capitalize on this potential and boost domestic manufacturing, the government launched the ambitious "Make in India" initiative. This policy aims to transform India into a global manufacturing hub, attracting foreign investment and promoting the production of high-quality goods within the country. However, the success of "Make in India" hinges on not just production capacity but also consumer perception. For decades, Indian consumers have held a certain image of foreign brands – often associating them with superior quality, advanced technology, and a touch of global prestige. This ingrained perception could pose a challenge to the "Make in India" initiative.