Connecting With Gen Z: Harnessing Social Media and Influencer Marketing for Content Creation With Myntra

Abstract

Gen Z consumers were born between 1997-2010 and are digitally savvy and have a different relationship with social media and technology. Which is the same case for the previous generation. Gen Z consumers are socially conscious, highly informed, and prefer authenticity in brand interactions, this will bring exciting opportunities and challenges for fashion brands like Myntra which must adapt to new marketing strategies to resonate with Gen Z.