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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16130
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dc.contributor.authorPerumandla, Nikhil-
dc.contributor.authorGowda, Kavitha R-
dc.date.accessioned2024-07-22T03:54:48Z-
dc.date.available2024-07-22T03:54:48Z-
dc.date.issued2024-
dc.identifier.citation30p.en_US
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16130-
dc.description.abstractGen Z consumers were born between 1997-2010 and are digitally savvy and have a different relationship with social media and technology. Which is the same case for the previous generation. Gen Z consumers are socially conscious, highly informed, and prefer authenticity in brand interactions, this will bring exciting opportunities and challenges for fashion brands like Myntra which must adapt to new marketing strategies to resonate with Gen Z.en_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2022MMBA07ASB149-
dc.subjectMyntraen_US
dc.subjectSocial Mediaen_US
dc.subjectGen Zen_US
dc.subjectInfluencer Marketingen_US
dc.subjectInstagramen_US
dc.subjectFacebooken_US
dc.titleConnecting With Gen Z: Harnessing Social Media and Influencer Marketing for Content Creation With Myntraen_US
dc.typeOtheren_US
Appears in Collections:Dissertations - Alliance School of Business

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