Role of Virtual Reality Strategies on Consumer Behavior In Tourism

Abstract

Virtual Reality, a simulated environment that immerses users in the digital realm, is beginning to change the way individuals engage with and experience destinations and travel services. This proposal seeks to investigate the wider implications of Virtual Reality techniques for consumer behaviour in the tourism industry. As consumers seek personalized, immersive, and informative encounters, Virtual Reality has the potential to fill the hole between creative energy and reality in the tourist segment. From virtual walkthroughs with engaging goals to immersive social events, VR has the potential to connect clients to topographical requirements, allowing them to explore new journeys and consider new journeys in virtual space. This ambition implies examining how these new interventions influence consumers’ choices, from value selection to the fulfilment they frequently experience from their travel encounters