Product Positioning Strategies In the Age Of Hypercompetition: Differentiation Vs Cost Leadership

Abstract

Research into product positioning strategies in the era of hypercomputation is one of the contemporary and relevant issues. The objective of this research is to analyze the interactions between the differentiation and cost leadership strategies, the impact of new technologies on product positioning, and the hunt for market superiority in a rapidly developing economy. This research, which is based on a large literature corpus that accentuates the importance of product positioning in marketing management, will try to fill the gap in the existing body of knowledge by means of a critical analysis of the problems and opportunities in formulation of efficient product positioning strategies. Using the theories of Kotlor, Armstrong, Porter and others, this study will investigate how leadership, innovation, and strategic thinking can be the key drivers to the development of differentiation strategies to boost the company performance in the face of competitive challeng