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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16155
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dc.contributor.authorSharma, Arjit-
dc.contributor.authorSalagrama, Ramakrishna-
dc.date.accessioned2024-07-22T03:54:51Z-
dc.date.available2024-07-22T03:54:51Z-
dc.date.issued2024-
dc.identifier.citation28p.en_US
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16155-
dc.description.abstractThis digital media era we are in nowadays, comprehending the impact of social media advertising on brand awareness and purchase intentions is of paramount significance to organizations that are targeting marketshare. This executive summary of the study titled "The roles ofsocial media advertising channels on brand awareness and purchase intentions" summarizes the major findings and implications, as well as offers recommendations based on the conducted researchen_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2022MMBA07ASB182-
dc.subjectSocial Mediaen_US
dc.subjectBrand Awarenessen_US
dc.subjectPurchase Intentionsen_US
dc.subjectSocial Mediaen_US
dc.titleThe Influence of Social Media Advertising On Brand Awareness and Purchase Intentionsen_US
dc.typeOtheren_US
Appears in Collections:Dissertations - Alliance School of Business

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