Assessing the Impact of Certification Labels on Consumer Trust for Private Label Organic Products In the Bengaluru Area

Abstract

Organic food production is non-toxic to the environment, i.e., there is no use of Synthetic growth regulators, pesticides, antibiotics or chemical fertilisers during the production process of pulses, oil, and dairy products (USDA, 2017). Because organic goods are of a higher calibre, consumers are more likely to regard them as healthy because they are free of synthetic additives and hazardous ingredients. Even though Organic & Natural Foods are better than regular foods (Popa et al., 2018), studies verify that not all consumers are persuaded to buy them due to several underlying reasons like unreasonable prices and inclination towards niche market (Daunfeldt and Rudholm, 2014)