Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16176
Title: From Brain To Bottle: Investigating the Neuropsychological Effects of Coca-Cola'S Marketing Techniques
Authors: Vardhan, Gowli Chola
Airani, Rajeev
Keywords: Neuropsychological
Coca-Colas Marketing
Brain To Bottle
Issue Date: 2024
Publisher: Alliance School of Business, Alliance University
Citation: 39p.
Series/Report no.: 2022MMBA07ASB206
Abstract: The realm of neuromarketing, a burgeoning interdisciplinary field at the intersection of neuroscience and marketing, offers profound insights into consumer behavior, decision-making processes, and brand perception. Within this domain, Coca-Cola stands as an emblematic case study, renowned for its iconic brand identity, global presence, and innovative marketing strategies
URI: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16176
Appears in Collections:Dissertations - Alliance School of Business

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