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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16176
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dc.contributor.authorVardhan, Gowli Chola-
dc.contributor.authorAirani, Rajeev-
dc.date.accessioned2024-07-22T03:54:55Z-
dc.date.available2024-07-22T03:54:55Z-
dc.date.issued2024-
dc.identifier.citation39p.en_US
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16176-
dc.description.abstractThe realm of neuromarketing, a burgeoning interdisciplinary field at the intersection of neuroscience and marketing, offers profound insights into consumer behavior, decision-making processes, and brand perception. Within this domain, Coca-Cola stands as an emblematic case study, renowned for its iconic brand identity, global presence, and innovative marketing strategiesen_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2022MMBA07ASB206-
dc.subjectNeuropsychologicalen_US
dc.subjectCoca-Colas Marketingen_US
dc.subjectBrain To Bottleen_US
dc.titleFrom Brain To Bottle: Investigating the Neuropsychological Effects of Coca-Cola'S Marketing Techniquesen_US
dc.typeOtheren_US
Appears in Collections:Dissertations - Alliance School of Business

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