Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16176| Title: | From Brain To Bottle: Investigating the Neuropsychological Effects of Coca-Cola'S Marketing Techniques |
| Authors: | Vardhan, Gowli Chola Airani, Rajeev |
| Keywords: | Neuropsychological Coca-Colas Marketing Brain To Bottle |
| Issue Date: | 2024 |
| Publisher: | Alliance School of Business, Alliance University |
| Citation: | 39p. |
| Series/Report no.: | 2022MMBA07ASB206 |
| Abstract: | The realm of neuromarketing, a burgeoning interdisciplinary field at the intersection of neuroscience and marketing, offers profound insights into consumer behavior, decision-making processes, and brand perception. Within this domain, Coca-Cola stands as an emblematic case study, renowned for its iconic brand identity, global presence, and innovative marketing strategies |
| URI: | https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16176 |
| Appears in Collections: | Dissertations - Alliance School of Business |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 2022MMBA07ASB206.pdf Restricted Access | 1.26 MB | Adobe PDF | View/Open Request a copy |
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