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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16179
Title: Impact of Electronic Word of Mouth Over the Traditional Word of Mouth: A Comparative Study
Authors: Kumar, Tanishq
Airani, Rajeev
Keywords: Impact Of Electronic Word
Traditional Word Of Mouth
Online Forums
Traditional Boundaries
Transcending Geographical Limitations
Temporal Constraints
Issue Date: 2024
Publisher: Alliance School of Business, Alliance University
Citation: 24p.
Series/Report no.: 2022MMBA07ASB209
Abstract: Traditional word of mouth, once confined to interpersonal exchanges and physical interactions, now finds itself inextricably interwoven with the virtual fabric of electronic word of mouth. This comparative study embarks on a journey to dissect and analyze the multifaceted impact of electronic word of mouth (e-WOM) when juxtaposed against its time-honored counterpart, traditional word of mouth (WOM)
URI: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16179
Appears in Collections:Dissertations - Alliance School of Business

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