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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16179
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dc.contributor.authorKumar, Tanishq-
dc.contributor.authorAirani, Rajeev-
dc.date.accessioned2024-07-22T03:54:56Z-
dc.date.available2024-07-22T03:54:56Z-
dc.date.issued2024-
dc.identifier.citation24p.en_US
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16179-
dc.description.abstractTraditional word of mouth, once confined to interpersonal exchanges and physical interactions, now finds itself inextricably interwoven with the virtual fabric of electronic word of mouth. This comparative study embarks on a journey to dissect and analyze the multifaceted impact of electronic word of mouth (e-WOM) when juxtaposed against its time-honored counterpart, traditional word of mouth (WOM)en_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2022MMBA07ASB209-
dc.subjectImpact Of Electronic Worden_US
dc.subjectTraditional Word Of Mouthen_US
dc.subjectOnline Forumsen_US
dc.subjectTraditional Boundariesen_US
dc.subjectTranscending Geographical Limitationsen_US
dc.subjectTemporal Constraintsen_US
dc.titleImpact of Electronic Word of Mouth Over the Traditional Word of Mouth: A Comparative Studyen_US
dc.typeOtheren_US
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