Examining the Influence of Behavioural Finance on the Decision-Making and Strategies of Individual Investors

Abstract

Despite having access to a wealth of information and assets, these investors frequently experience unsatisfactory results, displaying a disconnect between logical economic theory and actual conduct. The issue at hand, describe the topic of examination, explain the purpose then scope of the study provided in this paper, and outline the study's objectives. Individual investors, although being access to a wealth of information and investing opportunities, usually underperform the market.