Exploring the Dynamics of Consumer Behavior: Trendy Vs Mainstream Product Preferences

Abstract

Trendy items often serve as a means of self-expression and identity formation for individuals seeking to showcase their unique personalities or align themselves with specific social groups. These individuals may derive a sense of individuality and social belonging from embracing the latest trends. On the flip side, those who gravitate towards mainstream products may prioritize fitting in with societal norms, seeking comfort in familiarity and conformity.