An Examination of Zomatos Digital Marketing Approach In Bangalore

Abstract

This research focuses on "An Examination of Zomato's Digital Marketing Approach in Bangalore." Zomato, a leading player in the food delivery and restaurant discovery market, actively navigates the digital terrain to engage customers and create business growth. This study examines Zomato's digital marketing methods in Bangalore to get insights into consumer behavior, market dynamics, and the effectiveness of digital marketing tactics in this thriving metropolitan marke