Customer Satisfaction and Brand Loyalty In Online Retail With Reference To Myntra

Abstract

Maintaining loyal customers is always a priority. Over time, a company's loyal clientele will bring in new ones. Satisfying your customers is crucial to the success of your company. Learn what you need to do to maintain client satisfaction quickly and easily with the help of these hints. Satisfied consumers are a sign that your products or services are appreciated. Satisfied consumers are more likely to remain loyal, spend more, and have a positive impact on a company's reputation, according to the literature