Impact of Electronic Word of Mouth Over the Traditional Word of Mouth: A Comparative Study

Abstract

Traditional words, once limited to interpersonal and physical interactions, have now discovered It is closely tied to the virtual structure of electronic word-of-mouth. It's relatively This study aims to analyze and scrutinize the multifaceted impact of the electronic world. Word of mouth (e-WOM) and proven traditional word of mouth In the age of social networks, online forums, and digital communities, the concept of "word of mouth" is important. has transcended traditional boundaries and transcended geographic and temporal constraints limit. Electronic word of mouth is characterized by its dazzling spread. Vast reach and ease of interaction have revolutionized the way information is exchanged. Consumed and recognized. On the contrary, traditional oral language, despite its deep roots in humans, Interactions and personal experiences take place on a small scale and often rely on personal communication exchange.