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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16217
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dc.contributor.authorRao, Khushboo-
dc.contributor.authorPadashetty, Sanjeev S-
dc.date.accessioned2024-07-22T03:55:04Z-
dc.date.available2024-07-22T03:55:04Z-
dc.date.issued2024-
dc.identifier.citation38p.en_US
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16217-
dc.description.abstractThe emergence of influencer marketing in today's digital environment has completely changed how brands interact with customers. Influencers, who range from social media stars to YouTube sensations, are now effective means of endorsing goods and influencing the decisions of their audience. In order to understand the influencer marketing phenomenon and how it affects customer behavior and purchasing decisions, this study explores iten_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2022MMBA07ASB019-
dc.subjectDigital Environmenten_US
dc.subjectSocial Medien_US
dc.subjectYoutubeen_US
dc.subjectCustomersen_US
dc.subjectMarketing Phenomenonen_US
dc.titleInfluencer Alchemy: Deciphering Influencer Marketing’S Effecti on Consumer Choiceen_US
dc.typeOtheren_US
Appears in Collections:Dissertations - Alliance School of Business

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