Delivery Time’S Impact on Customer Satisfaction & Repeat Purchases For Myntra

Abstract

The ecommerce industry is highly competitive and customer satisfaction plays and a very important role in achieving the goals and objectives of the organization. In the context of Myntra, a major player in India’s competitive e-commerce environment stands as a example of modern products and unparalleled convenience. Having a focus on fashion and lifestyle goods, Myntra has developed a loyal customer base of consumers looking for the latest trends at their fingertips. But the process of delivering the goods will make all the difference in the market where the customer loyalty is crucial, and competition is strong. That’s why there is a need to study how different delivery options including standard shipping, express shipping, and same-day delivery affects the customer satisfaction levels and repeat purchases so that we can improve overall service delivery as well as customer experience.