Exploring Gender Based Marketing Strategies for Personal Care Products: Beardo

Abstract

In the fast-paced market, brands like Beardo have realized the effectiveness of gender-specific strategies in establishing a relationship with their target customer. The research is meant to decipher the manner in which Beardo uses tailor-made marketing strategies in the attempt to attract men and build a strong brand in the challenging men's grooming industry. The research is to trace how interactions between visual branding features, targeted communication techniques, and language that emphasizes masculinity, as delivered by Beardo, go about explaining its working and worth to contribute significant insights into the workings of gender-based marketing.