Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16238
Title: Analyzing the Impact of Social Media on Consumer Behaviour
Authors: Saravanan, A
Chaudhary, Aparna
Keywords: Social Media
Consumer Behaviour
Issue Date: 2024
Publisher: Alliance School of Business, Alliance University
Citation: 36p.
Series/Report no.: 2022MMBA07ASB290
Abstract: The smartphone industry, specifically, has embraced powerhouse showcasing as a way to advance its items and interface with educated purchasers. As smartphones have advanced from simple specialized gadgets to strong computerized colleagues, their advertising procedures have adjusted to catch the consideration of an inexorably tech-arranged segment. Online entertainment powerhouses have become vital participants in this scene, utilizing their realness, imagination, and special interactions with their adherents to drive buyer interest and buy choices.
URI: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16238
Appears in Collections:Dissertations - Alliance School of Business

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