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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16239
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dc.contributor.authorSaileshwaran, B-
dc.contributor.authorChaudhary, Aparna-
dc.date.accessioned2024-07-22T03:55:09Z-
dc.date.available2024-07-22T03:55:09Z-
dc.date.issued2024-
dc.identifier.citation27p.en_US
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16239-
dc.description.abstractThis chapter serves to introduce the critical role of content marketing in today's B2B (Businessto-Business) landscape. It will explore the challenges faced by B2B companies in reaching and engaging their target audience, highlighting the problem statement.en_US
dc.language.isoenen_US
dc.publisherAlliance School of Business, Alliance Universityen_US
dc.relation.ispartofseries2022MMBA07ASB291-
dc.subjectContent Marketingen_US
dc.subjectB2B Industriesen_US
dc.subjectMarketing Strategiesen_US
dc.subjectEmploying Valuableen_US
dc.titleExamining the Effectiveness of Content Marketing In B2B Industriesen_US
dc.typeOtheren_US
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