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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16239
Title: Examining the Effectiveness of Content Marketing In B2B Industries
Authors: Saileshwaran, B
Chaudhary, Aparna
Keywords: Content Marketing
B2B Industries
Marketing Strategies
Employing Valuable
Issue Date: 2024
Publisher: Alliance School of Business, Alliance University
Citation: 27p.
Series/Report no.: 2022MMBA07ASB291
Abstract: This chapter serves to introduce the critical role of content marketing in today's B2B (Businessto-Business) landscape. It will explore the challenges faced by B2B companies in reaching and engaging their target audience, highlighting the problem statement.
URI: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16239
Appears in Collections:Dissertations - Alliance School of Business

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