The Influence on Pricing Strategy on Customer Perception of Product Quality and Value

Abstract

Pricing strategies are a crucial component of the decision-making process for firms, as they have a significant impact on consumers' views of the quality and value of products. Pricing has a huge influence on how consumers feel about items, and this influence cannot be understated. Consumers frequently use price as a heuristic a handy short cut to evaluate the intrinsic value and quality of a product as they traverse an ever-more-complex marketplace. As a result, pricing tactics used by companies are crucial in forming these opinions, which in turn affects consumer choices and brand loyalty