Traditional Advertising Vs Native Advertising In Digital Marketing

Abstract

Traditionally, brands have relied on media like television, radio, printed media, and billboards to attain and keep in touch with their target audience. Such tactics often make efforts to create an interruption in the user experience by using an intrusive promotional tool. Although traditional advertising still works in a few cases, it has lost its effectiveness recently, as ad-blocking technologies have gained more popularity and consumers began demanding experiences. As a contrast, native advertising employs a much subtler approach by providing promo content which is incorporated into the online experience of the user. This can present themselves in various forms ranging from sponsored articles, branded videos to social media influencer partnerships among others. Native advertising which is normally regarded as not so intrusive as well as more authentic, is seen as this that blends well with the content and falls within zone of interest of the audience. What is more, native advertising has become popular with marketers who seek to interact with customers in a more genuine and vital way.