Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16245
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Bijivemula, Aishwarya | - |
dc.contributor.author | Nusrathunnisa | - |
dc.date.accessioned | 2024-07-22T03:55:11Z | - |
dc.date.available | 2024-07-22T03:55:11Z | - |
dc.date.issued | 2024 | - |
dc.identifier.citation | 41p. | en_US |
dc.identifier.uri | https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16245 | - |
dc.description.abstract | In contemporary society and markets, the evolving consumer behaviors, increasing expectations, demand for integrated multichannel experiences, and advancing digitization have given rise to the concept known as the "digital arms race in the banking sector." Globally Financial institutions are recognizing the significance of investing in digital technologies to enhance their overall customer experience and effectively meet consumer demands. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Alliance School of Business, Alliance University | en_US |
dc.relation.ispartofseries | 2022MMBA07ASB297 | - |
dc.subject | Consumer Behavio | en_US |
dc.subject | Digitalization Of Banking Industry | en_US |
dc.subject | Digital Technologies | en_US |
dc.title | A Study of Consumer Behavior Towards Digitalization of Banking Industry | en_US |
dc.type | Other | en_US |
Appears in Collections: | Dissertations - Alliance School of Business |
Files in This Item:
File | Size | Format | |
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2022MMBA07ASB297.pdf Restricted Access | 1.94 MB | Adobe PDF | View/Open Request a copy |
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