Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16246
Title: | Buy Now Pay Later |
Authors: | Maity, Subhrajit Nusrathunnisa |
Keywords: | Online Shoppers Consumer Behaviour Technology E-Commerce |
Issue Date: | 2024 |
Publisher: | Alliance School of Business, Alliance University |
Citation: | 32p. |
Series/Report no.: | 2022MMBA07ASB298 |
Abstract: | Buy Now, Pay Later system is a new and fast-growing payment method at which consumers have been using to replace the conventional online purchases with changing of their shopping experiences and financial behaviour’s. This simple idea of customer being permitted to shop right away and pay for their purchases in the future has created revenue streams for such products that are most fevered by younger consumers and online shoppers. In this introduction, we begin with a review of the ideas of BNPL, its development, major players in the economy, benefits, risks, and its impact on consumer behaviour and the economy |
URI: | https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16246 |
Appears in Collections: | Dissertations - Alliance School of Business |
Files in This Item:
File | Size | Format | |
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2022MMBA07ASB298.pdf Restricted Access | 2.23 MB | Adobe PDF | View/Open Request a copy |
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