The Impact of Mobile Banking Applications on Customer Engagement and Satisfaction

Abstract

The manner that consumers interact with financial institutions has been completely transformed in recent years by the widespread use of mobile banking applications. Traditional banking processes have been transformed by the convenience and accessibility provided by these applications, which are becoming more and more commonplace worldwide. Customers may now access a wide range of banking services on their smartphones with a few touches, including checking account balances, moving money, and even applying for loans.