Impact of Online Customer Reviews on Purchase Decision In the Ecommerce Sector

Abstract

Consumers may learn a lot about products and services by reading internet reviews and other users' thoughts. When it comes to making purchasing decisions, customers often rely heavily on online reviews. The objective of this study is to get important information on the factors of internet reviews on customer decision-making. It will look at how internet reviews influence customer decisions and which aspects of online reviews are the most significant. Online reviews may help consumers make better educated judgements about product quality, pricing, and overall satisfaction. Furthermore, review qualities such as source legitimacy, valence, and volume have a major impact on customers' ultimate decisions.