A Study on the Impact of Social Media on the Dining Choices of Customers In the Restaurant Industry

Abstract

Online reviews have grown in popularity in recent years, connecting potential customers with a variety of customers across multiple product categories, hotels, and restaurants. A brief synopsis of each restaurant's name, address, and general assessment of its quality and cuisine can be found on online review sites. This means that online reviews highlight a restaurant's advantages and disadvantages to prospective patrons. Online reviews are considered expert judgments once these prospective clients have selected a restaurant. Customers also frequently use online reviews as they are unfamiliar with a restaurant; these reviews cover both positive and negative client experiences. In particular, online reviews offer a wealth of information featuring customer