Analysis How Branding Influences In the Digital Age

Abstract

The digital era has caused a significant change in consumer behavior, with people now being more connected, informed, and influential than before. Social media platforms, search engines, ecommerce websites, and mobile applications are some of the digital contact points that have expanded the chances for businesses to interact with their desired audiences. Nevertheless, they have also brought about fresh hurdles for handling brand reputation and maintaining a solid brand image. Today's customers are seeking personalized engagement, transparency, genuineness, and commitment to social causes from the businesses they interact with. Not meeting these expectations could result in a brand losing customers and experiencing significant damage to its reputation.