Impact of Investors Psychological Behavior on Investment Decision Making

Abstract

This study investigates how behavioral elements impact investment choices within the Indian market, with a focus on both individual and institutional investors. Drawing on insights from behavioral finance, the study investigates key role of emotions like anger and fear. Through a comprehensive literature review, gaps in existing research are identified, highlighting the need for comparative analysis and exploration of underexplored emotions. The research design employs an exploratory and descriptive approach, utilizing surveys and structured questionnaires to collect primary data from investors. The expected outcomes include the identification of key insights into the role of emotions in investment decisions, and practical implications for investors and financial professionals to mitigate behavioral biases. This study contributes to the growing body of knowledge in behavioral finance, offering valuable insights into investor behavior and decision-making processes in the Indian market