To Understanding Customer Engagement With Virtual Vs Actual Influencers

Abstract

Following the growth of influencer marketing, brands have adopted the use of people who have a large number of followers on social media to promote their goods and services. However, technological advancement in recent times has introduced another kind of influencers into the market which is virtual influencers. These are computergenerated personalities backed by artificial intelligence (AI) and CGI technology that are gaining popularity online thus challenging the traditional definition of an influencer