The Study of Factors Affecting Domino’S Sales, Promotion of Domino’S and Change In Consumers Preferences Post Outbreak Of Pandemic

Abstract

Tim McIntyre, vice president of communications, was part of the internal team that implemented the company's crisis communications plan. Twitter and YouTube. What makes this story so compelling is that there is a social media dimension to both the crisis itself and the crisis management strategy. Using a case study approach, this paper evaluates Domino's Pizza's decision to integrate the very media that caused the crisis into its strategy for incident management and the effectiveness of crisis management best practices and principles in the age of social media