The Impact of Augmented Reality (Ar) on Online Sales and Customer Engagement

Abstract

E-commerce has ushered in a new era of convenience for consumers. However, one of the significant challenges faced in the online shopping experience is the inability to physically interact with products before making a purchase decision. This limitation can lead to uncertainty, dissatisfaction, and an increased likelihood of returns, ultimately impacting the overall customer experience and profitability for e-commerce businesses.