Exploring the Fintech Landscape Through Behavioral Finance Principles

Abstract

In comparison to traditional financial institutions, mobile banking applications, robo-advisors, and alternative financing platforms offer a world of ease, accessibility, and maybe lower costs. However, a greater comprehension of user behavior within this dynamic environment is essential if this revolution is to realize its full potential. Conventional financial theory frequently presents an idealistic view of logical agents choosing the best course of action given perfect knowledge. However, this viewpoint is at odds with the facts of human psychology. The study of behavioral finance, which unites psychology and economics, illuminates the important role that emotions, prejudices, and cognitive constraints have in how we make financial decisions