The Analyzing the Role of Costmer Success Management In Cultivating Customer Loyalty

Abstract

Customer Success Management (CSM) played a very critical role in modern scenarios, especially in the subscription-based platforms or SaaS (Software as a Service). It develops as an essential component of business models, particularly in the system which depends on the subscription-based services and SaaS. CSM has been designed to facilitate customers to have a positive experience, to be highly satisfied with the service they get,and to turn into a loyal client.