Study on Social Media Trends and Direct Marketing That Influence Buying Behaviour

Abstract

The landscape of consumer behavior has been irrevocably altered by the digital realm. The way people find information and interact with brands has fundamentally changed as a result of social media platforms' widespread availability. This part digs into the basic convergence of developing web-based entertainment drifts and direct showcasing procedures, investigating their joined effect on customer buy choices. A significant shift in this dynamic can be seen in the rise of social commerce, in which social media platforms themselves act as facilitators of streamlined transactions. Customers can now find, exploration, and buy items straightforwardly inside their virtual entertainment takes care of, obscuring the lines between friendly communication and business movement.