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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16391
Title: A Study of Consumer Attitude Towards Motorcycle Brands In India
Authors: Bhatia, Shubham
Sharma, Ajeet
Keywords: Motorcycle Brands
Consumer Attitude
India
Issue Date: 2024
Publisher: Alliance School of Business, Alliance University
Citation: 31p.
Series/Report no.: 2022MMBA07ASB125
Abstract: The Indian motorcycle and scooter market is among the biggest market globally with a significant portion of the population relying on motorcycles as a primary mode of transportation. The industry has witnessed intense competition among various domestic and international brands, each vying for a larger share of the market. In today’s competitive market, the attitude of consumers can make or break a brand’s success
URI: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16391
Appears in Collections:Dissertations - Alliance School of Business

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