Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16391Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bhatia, Shubham | - |
| dc.contributor.author | Sharma, Ajeet | - |
| dc.date.accessioned | 2024-07-22T03:56:05Z | - |
| dc.date.available | 2024-07-22T03:56:05Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.citation | 31p. | en_US |
| dc.identifier.uri | https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16391 | - |
| dc.description.abstract | The Indian motorcycle and scooter market is among the biggest market globally with a significant portion of the population relying on motorcycles as a primary mode of transportation. The industry has witnessed intense competition among various domestic and international brands, each vying for a larger share of the market. In today’s competitive market, the attitude of consumers can make or break a brand’s success | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Alliance School of Business, Alliance University | en_US |
| dc.relation.ispartofseries | 2022MMBA07ASB125 | - |
| dc.subject | Motorcycle Brands | en_US |
| dc.subject | Consumer Attitude | en_US |
| dc.subject | India | en_US |
| dc.title | A Study of Consumer Attitude Towards Motorcycle Brands In India | en_US |
| dc.type | Other | en_US |
| Appears in Collections: | Dissertations - Alliance School of Business | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| 2022MMBA07ASB125.pdf Restricted Access | 1.36 MB | Adobe PDF | View/Open Request a copy |
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