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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16592
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dc.contributor.authorDash, Raj-
dc.contributor.authorBhattacharjee, Biplab-
dc.date.accessioned2024-08-29T05:43:36Z-
dc.date.available2024-08-29T05:43:36Z-
dc.date.issued2024-
dc.identifier.citationVol. 88en_US
dc.identifier.issn0957-1787-
dc.identifier.urihttps://doi.org/10.1016/j.jup.2024.101750-
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16592-
dc.description.abstractImproving the energy efficiency of household appliances is a global strategy for mitigating the effects of climate change and ensuring energy security. Consumers, however, often underinvest in energy efficiency. This research draws on the theory of diffusion of innovation to develop an electronic word-of-mouth (eWOM) process model of energy-efficiency uptake in online marketplaces. Model estimation, based on room air conditioners’ data from a large online marketplace in India, uncovers underexploited eWOM pathways to accelerate the diffusion of energy efficiency innovations for the benefit of consumers and the health of the planet. © 2024 Elsevier Ltden_US
dc.language.isoenen_US
dc.publisherUtilities Policyen_US
dc.publisherElsevier Ltden_US
dc.subjectDiffusion Of Innovationen_US
dc.subjectEnergy-Efficiency Gapen_US
dc.subjectEwomen_US
dc.subjectOnline Marketplaceen_US
dc.subjectOnline Social Influenceen_US
dc.subjectSustainabilityen_US
dc.titleConsumer Uptake of Energy-Efficient Appliances In India'S Online Marketplace: An Electronic Word-Of-Mouth (Ewom) Process Modelen_US
dc.typeArticleen_US
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