DISRUPTIVE INNOVATION AND RELIANCE JIOA DESCRIPTIVE STUDY

Abstract

This study aimed at identifying factors influencing the selection of Jio and interrelation between social, economic and entertainment factors in selection of Jio. The study uses special reference to understand the vibration created by JIO in the Rs14 trillionlndian Telecom Market recently (Expected Total Economic Value by 2020 given by IBEF Research). The author adopted the descriptive and analytical method to highlight the concepts related to the subject matter of the study, analyze them and induce the results through investigating the opinions of a Non Probability Judgemental sample counting 150 multibrand mobile connection dealers in Delhi. To realize the goals of the study, a questionnaire of 13 items have been used to collect primary information and accordingly, data was collected and analyzed using SPSS. The study revealed the result that JIO has a definite impact on the usual business of Indian telecom operators. Also few people are very reluctant to term this as disruptive because they believe it is a short term wave and will pass through. By this study author also wants to draw the attention towards the interrelated factors which may cause a disruptor to take over the market of the existing competitors by storm. The study limits itself to introduction of JIO service only and to some parts of Delhi and hence the conclusions can't be generalized overall.