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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16805
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dc.contributor.authorDas, Arindam-
dc.contributor.authorTurkdogan, Ozlem Sandikci-
dc.date.accessioned2024-12-12T09:33:03Z-
dc.date.available2024-12-12T09:33:03Z-
dc.date.issued2024-
dc.identifier.citationpp. 1-5en_US
dc.identifier.isbn9789819702855-
dc.identifier.isbn9789819702848-
dc.identifier.urihttps://doi.org/10.1007/978-981-97-0285-5_1-
dc.identifier.urihttps://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16805-
dc.description.abstractThe system of hegemonic domination and overpowering influence over the ‘less developed’ countries/cultures exercised through a set of ideological measures and economic instruments by the more powerful countries (relatively from the Global North) continues to this very day.en_US
dc.language.isoenen_US
dc.publisherPostcolonial Marketing Communication: Images from the Marginen_US
dc.publisherSpringer Natureen_US
dc.subjectMarketing Communicationen_US
dc.subjectPostcolonialen_US
dc.titleIntroduction: Postcolonial Marketing Communication: Images from the Marginen_US
dc.typeOtheren_US
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