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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16805| Title: | Introduction: Postcolonial Marketing Communication: Images from the Margin |
| Authors: | Das, Arindam Turkdogan, Ozlem Sandikci |
| Keywords: | Marketing Communication Postcolonial |
| Issue Date: | 2024 |
| Publisher: | Postcolonial Marketing Communication: Images from the Margin Springer Nature |
| Citation: | pp. 1-5 |
| Abstract: | The system of hegemonic domination and overpowering influence over the ‘less developed’ countries/cultures exercised through a set of ideological measures and economic instruments by the more powerful countries (relatively from the Global North) continues to this very day. |
| URI: | https://doi.org/10.1007/978-981-97-0285-5_1 https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/16805 |
| ISBN: | 9789819702855 9789819702848 |
| Appears in Collections: | Book/ Book Chapters |
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