Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/1685
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dc.contributor.authorPartha Das Biswas-
dc.contributor.authorSandeep Ray Chaudhuri-
dc.date.accessioned2023-10-10T14:28:39Z-
dc.date.available2023-10-10T14:28:39Z-
dc.date.issued2018-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/1685-
dc.description.abstractIn the era of liberalization, privatization and globalization, the tertiarization of Indian economy (transition from manufacturing to service sector), reemphasized the human resources not only as the cornerstone of growth but also a precursor for innovation and technological advancement leading to customer delight.en_US
dc.language.isoen_USen_US
dc.publisherBIMS Journal of Managementen_US
dc.subjectEmployee Brandingen_US
dc.subjectService sectoren_US
dc.titleEmployee Branding Strategies in the Service Sectoren_US
dc.typeArticleen_US
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